Asia's 500 Most Influential Brands of 2024 and China's Top 500
State Grid, PetroChina, and Haier ranked the top three, with 135 Chinese brands valued at more than 100 billion RMB.
The 22nd World Brand Summit was held on June 18, 2025, in Beijing. The organizer, World Brand Lab, released the report of "2025 China's 500 Most Valuable Brands." State Grid topped the list with a brand value of 715.26 billion RMB. PetroChina, Haier, ICBC, and China Resources also ranked within the top five. These brands have entered the ranks of world-class brands. Management experts participated in the summit, discussing "Global Brand Strategy and Digital Supply Chain Management in the Era of AI Revolution."
The total value of China's 500 Most Valuable Brands is 42.03 trillion RMB, reflecting an 8.97% increase over the previous year. The growth rate has slowed compared to earlier years. Dr. Steve Woolgar, Chairman of the Academic Committee of World Brand Lab and Emeritus Professor of Marketing at the University of Oxford, remarked on the significant rise of Chinese brands over the past two decades. Notable brands include Sinochem, Wuliangye, Air China, and others.
Among the 500 brands, 135 are valued at over 100 billion RMB, an increase of 27 from last year. The competitive strength of a region largely depends on its comparative advantages, with brand building being a crucial driver of economic development. In terms of regional distribution, Beijing leads with 92 brands, followed by Guangdong with 81.
Brands were selected from 24 industries, with the food and beverage sector having the highest representation at 77 brands. The light industry, construction materials, communication electronics, and IT followed. The analysis included factors like brand loyalty and leadership, utilizing data from iTrust Rating and the ESG database of SuperFinance.
Dr. Elie Ofek, a professor of marketing at Harvard Business School, noted the challenges companies face in justifying AI investments while emphasizing the potential of AI to enhance brand equity. Meanwhile, Dr. Steve Evans from the Institute for Manufacturing at the University of Cambridge highlighted AI's role in achieving sustainable development goals and improving system coordination.
Dr. Maria Jesus Saenz from MIT stressed the importance of supply chain stability and transparency for brand reputation. She indicated that digital transformation in supply chains is necessary for resilience and a trustworthy brand image.
Dr. Ravi Dhar from Yale School of Management discussed AI's direct impact on brand value through operational optimization and product innovation. He emphasized the need for brands to adapt dynamically to market demands.
Dr. Haisen Ding, CEO of World Executive Group and World Brand Lab, outlined four key directions for modern brand strategy, including AI-driven brand intelligence, adjusting supply chains, blockchain-enabled management, and integrating new technologies like AI and blockchain into brand innovation.
World Brand Lab is an international brand value research institute established to support intangible asset valuation in M&A processes.
Asia's 500 Most Influential Brands of 2024
The "Asia Brand Summit" in Hong Kong released the "Asia's 500 Most Influential Brands of 2024" list, with Toyota, State Grid, and ICBC leading.
The selection was based on indicators like market share and brand loyalty, with China dominating the list at 219 brands, followed by Japan (128) and South Korea (46). The finance sector had the highest representation with 70 brands, while technology, media, food and beverage, and automobiles followed.
The summit emphasized sustainability in brand-building, particularly for Gen Z consumers who prioritize ESG factors. Notable new entries included brands like MINMETALS and GCL.
Top 10 Biggest Brands in the World (2025)
The top 10 brands in the world, ranked by brand value, showcase the influence of technology and innovation.
Apple retains its status as the world’s most valuable brand with a value of 574.5 billion USD. Microsoft follows closely with a value of 461.1 billion USD, driven by growth in cloud services. Google ranks third, emphasizing its dominance in online search and digital advertising. Amazon, Walmart, and Samsung also feature prominently in the top ten, showcasing strong brand resilience.
TikTok's rise to 105.8 billion USD reflects its influence in social media, while NVIDIA’s growth highlights the increasing demand for AI technology.
The analysis confirms that these brands are not merely commercial entities but also influential players shaping global culture and industry standards.