Alteryx and Westpac Appoint New CMOs to Drive Brand Growth

Hitesh Suthar
Hitesh Suthar

Software Developer

 
June 24, 2025 3 min read

Alteryx has appointed Michelle Huff as its new chief marketing officer (CMO) to drive its marketing strategy amid global expansion. Huff, formerly with UserTesting, brings over 25 years of experience in marketing and go-to-market strategies, having held senior positions at various tech firms including Salesforce and Oracle. Her primary focus will be on overseeing Alteryx's global marketing initiatives, which include product marketing, brand positioning, customer advocacy, and demand generation.

Alteryx Chief Marketing Officer (CMO) Michelle Huff

Huff expressed her excitement about joining Alteryx at a pivotal moment for the company and the industry, emphasizing the company's commitment to enabling enterprises to extract more value from their data through analytics and AI-driven automation. Alteryx aims to amplify its unified platform, Alteryx One, under her leadership.

“Michelle is a world-class leader,” commented Alteryx CEO Andy MacMillan. He highlighted her ability to effectively communicate value and positioning, anticipating significant contributions from Huff in her new role. Alteryx aims to strengthen its global presence and enhance customer engagement through innovative marketing strategies.

Michelle Klein Joins Westpac as Chief Growth and Marketing Officer

Westpac has appointed Michelle Klein as its new Chief Growth & Marketing Officer, succeeding Annabel Fribence. Carolyn McCann, Westpac's Acting Chief Executive, Consumer, acknowledged Klein's extensive experience and data-driven approach, which will support Westpac's growth and marketing initiatives across its various brands, including St.George and Bank of Melbourne.

Michelle Klein CCMO NRMA Insurance

Prior to joining Westpac, Klein served as Chief Customer and Marketing Officer at IAG, following a nine-year tenure at Meta, where she held senior marketing roles. Klein emphasized the importance of delivering straightforward customer experiences while also providing innovative solutions. Her background in technology and customer experience will be crucial as Westpac continues to evolve its brand strategies.

Indeed Hires James Whitemore as CMO

Indeed has appointed James Whitemore as its new CMO, effective June 9. Whitemore will lead Indeed's global marketing organization, overseeing various marketing functions and reporting directly to Chief Revenue Officer Maggie Hulce. His appointment follows a leadership transition at Indeed, with the recent departure of former CEO Chris Hyams.

Whitemore brings over 25 years of experience from tech companies, most recently serving as CMO at Celigo. He has also held executive roles at NetApp, IBM Europe, and Sun Microsystems. His experience will be instrumental as Indeed focuses on AI-powered innovations to enhance job-seeker and employer connections. Whitemore expressed enthusiasm about leveraging Indeed's data and insights to create meaningful connections in the job market.

As demand for effective marketing strategies continues to grow, GrackerAI offers a suite of tools that can help you automate your cybersecurity marketing. From daily news updates to SEO-optimized blogs and newsletters, GrackerAI ensures your marketing efforts are efficient and impactful. Start your FREE trial today at GrackerAI.

Hitesh Suthar
Hitesh Suthar

Software Developer

 

Platform developer crafting the seamless integrations that connect GrackerAI with Google Search Console and Bing Webmaster Tools. Builds the foundation that makes automated SEO portal creation possible.

Related Articles

OpenAI

OpenAI Launches First ChatGPT Brand Campaign Emphasizing Humanity

Discover how OpenAI's new brand campaign for ChatGPT showcases AI as a daily companion, emphasizing relatable human stories. Join the conversation!

By Pratham Panchariya September 29, 2025 3 min read
Read full article
AI chatbots

AI Chatbots vs Google Search: The Future of Online Advertising

Explore how AI chatbots are reshaping search advertising, urging brands to adapt their strategies for a new digital landscape. Learn more!

By Hitesh Suthar September 29, 2025 3 min read
Read full article
AI in business

AI's Impact on Business Strategy: The Future of Intelligent Enterprises

Discover how AI is reshaping business strategy and operations, enabling intelligent enterprises to adapt proactively. Learn more now!

By Ankit Agarwal September 26, 2025 4 min read
Read full article
affordable SEO

Affordable SEO & Ads Solutions for Small Businesses by Digital Marketing Alive

Discover affordable SEO and advertising solutions from Digital Marketing Alive to boost your online presence and sales. Start growing today!

By Abhimanyu Singh September 26, 2025 3 min read
Read full article