Diksha Poonia

Marketing Analyst

About the author

Performance analyst optimizing the conversion funnels that turn portal visitors into qualified cybersecurity leads. Measures and maximizes the ROI that delivers 70% reduction in customer acquisition costs.

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co-branding

The Three Levels of Co-Branding Explained

Explore the three levels of co-branding: strategic alliances, tactical partnerships, and promotional co-branding. Learn how to choose the right approach for your brand.

Sep 4, 2025 11 min read

category management

Exploring the Four Pillars of Category Management

Unlock category management success by exploring its four pillars: category definition, consumer understanding, assortment optimization, and performance analysis.

Sep 2, 2025 17 min read

ai personalization

AI-Powered Personalization in Omnichannel Experiences

Discover how AI-powered personalization transforms omnichannel experiences, boosting ROI, engagement, and customer loyalty. Learn key strategies and implementation tips.

Aug 13, 2025 9 min read

brand architecture

Decoding Brand Architecture: A Strategic Framework for Marketing Success

Unlock brand growth with strategic brand architecture. Learn frameworks, types, implementation, and how it impacts marketing ROI. A guide for marketing managers.

Jul 4, 2025 12 min read

brand voice

Mastering Brand Voice: Adapting Your Tone Across Digital Platforms

Learn how to effectively adapt your brand voice across different digital platforms to maintain consistency and resonate with diverse audiences. Includes strategies and real-world examples.

Jul 4, 2025 13 min read

AI brand voice

Revolutionizing Brand Voice: How AI is Shaping Authentic Communication

Discover how AI can revolutionize your brand voice, creating authentic and consistent communication across all channels. Learn about strategy, tools, and best practices.

Jul 3, 2025 11 min read

brand monitoring

AI-Powered Brand Monitoring and Crisis Management: A Marketer's Guide

Discover how AI-powered brand monitoring and crisis management can protect your brand reputation, improve customer engagement, and drive marketing ROI.

Jul 1, 2025 13 min read

AI hyper-personalization

AI for Hyper-Personalization: The Ultimate Guide for Marketing Leaders in 2025

Discover how AI-powered hyper-personalization is revolutionizing marketing. Learn strategies, benefits, and implementation tips to drive customer engagement and ROI.

Jul 1, 2025 12 min read

ethical influencer marketing

Ethical Influencer Marketing: Building Trust and Transparency in a Digital World

Learn how to build trust and transparency in your influencer marketing campaigns. Explore ethical considerations, disclosure best practices, and the impact on brand reputation.

Jul 1, 2025 15 min read

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