Diksha Poonia

Marketing Analyst

About the author

Performance analyst optimizing the conversion funnels that turn portal visitors into qualified cybersecurity leads. Measures and maximizes the ROI that delivers 70% reduction in customer acquisition costs.

Connect

country of origin

Influence of Country of Origin on Marketing Strategies

Explore how country of origin influences consumer perceptions and marketing strategies. Learn to leverage or mitigate these effects for successful brand positioning and global campaigns.

Dec 29, 2025 16 min read

co-branding examples

Examples of Effective Co-Branding

Explore successful co-branding examples across industries. Learn how to create effective brand partnerships, expand reach, and boost marketing ROI. Get actionable strategies!

Dec 24, 2025 11 min read

brand positioning

The Impact of Brand Positioning on Consumer Purchase Decisions

Explore how brand positioning impacts consumer behavior and purchase decisions. Learn effective strategies for creating a strong brand identity and influencing your target audience.

Dec 24, 2025 14 min read

fighter brand examples

Examples of Fighter Brands in the Market

Explore real examples of fighter brands in action! Learn how companies use them to combat competitors, protect market share, and expand into new markets. Get insights into successful and failed fighter brand strategies.

Dec 19, 2025 7 min read

AI brand monitoring

AI-Powered Brand Monitoring: Protecting and Growing Your Brand in the Age of AI

Discover how AI-powered brand monitoring tools are revolutionizing brand management. Learn about the top tools, key features, and strategies to protect and grow your brand in the AI era.

Dec 12, 2025 10 min read

brand awareness

The 4 Levels of Brand Awareness You Should Know

Explore the four levels of brand awareness (unaware, recognition, recall, top-of-mind) and learn how to strategically elevate your brand for maximum impact and customer loyalty.

Dec 11, 2025 13 min read

personal branding

Understanding the 4 P's of Personal Branding

Learn how to apply the marketing mix (4 P's) to your personal brand. Define your offering, set your value, choose your channels, and promote yourself effectively.

Dec 10, 2025 11 min read

brand switching

Understanding Brand Switching

Explore the dynamics of brand switching: uncover why customers switch brands and learn actionable strategies to improve customer retention and loyalty.

Dec 10, 2025 7 min read

brand strategy

Exploring the 5 Pillars of Brand Strategy

Uncover the 5 essential pillars of brand strategy: purpose, vision, values, personality, and positioning. Learn how to build a strong brand identity and connect with your audience.

Dec 9, 2025 11 min read

1 2 3 4 5 ... 8

1 / 8