Diksha Poonia

Marketing Analyst

About the author

Performance analyst optimizing the conversion funnels that turn portal visitors into qualified cybersecurity leads. Measures and maximizes the ROI that delivers 70% reduction in customer acquisition costs.

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brand architecture

Decoding Brand Architecture: A Strategic Framework for Marketing Success

Unlock brand growth with strategic brand architecture. Learn frameworks, types, implementation, and how it impacts marketing ROI. A guide for marketing managers.

Jul 4, 2025 12 min read

brand voice

Mastering Brand Voice: Adapting Your Tone Across Digital Platforms

Learn how to effectively adapt your brand voice across different digital platforms to maintain consistency and resonate with diverse audiences. Includes strategies and real-world examples.

Jul 4, 2025 13 min read

AI brand voice

Revolutionizing Brand Voice: How AI is Shaping Authentic Communication

Discover how AI can revolutionize your brand voice, creating authentic and consistent communication across all channels. Learn about strategy, tools, and best practices.

Jul 3, 2025 11 min read

brand monitoring

AI-Powered Brand Monitoring and Crisis Management: A Marketer's Guide

Discover how AI-powered brand monitoring and crisis management can protect your brand reputation, improve customer engagement, and drive marketing ROI.

Jul 1, 2025 13 min read

AI hyper-personalization

AI for Hyper-Personalization: The Ultimate Guide for Marketing Leaders in 2025

Discover how AI-powered hyper-personalization is revolutionizing marketing. Learn strategies, benefits, and implementation tips to drive customer engagement and ROI.

Jul 1, 2025 12 min read

ethical influencer marketing

Ethical Influencer Marketing: Building Trust and Transparency in a Digital World

Learn how to build trust and transparency in your influencer marketing campaigns. Explore ethical considerations, disclosure best practices, and the impact on brand reputation.

Jul 1, 2025 15 min read

composable marketing automation

Composable Marketing Automation Architectures: Build Agile, Customer-Centric Campaigns

Discover how composable marketing automation architectures empower marketers to build flexible, customer-centric campaigns with best-of-breed tools and APIs.

Jul 1, 2025 11 min read

Web3 brand loyalty

Web3 Brand Loyalty: A Comprehensive Guide for Marketers

Explore the transformative potential of Web3 in enhancing brand loyalty. Learn how NFTs, DAOs, and blockchain revolutionize customer engagement and create lasting relationships.

Jul 1, 2025 13 min read

product marketing

Product as a Marketing Tool: A Comprehensive Guide

Discover how to leverage your product as a powerful marketing tool. Learn strategies for brand building, customer acquisition, and long-term growth.

Jun 30, 2025 16 min read

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