Diksha Poonia

Marketing Analyst

About the author

Performance analyst optimizing the conversion funnels that turn portal visitors into qualified cybersecurity leads. Measures and maximizes the ROI that delivers 70% reduction in customer acquisition costs.

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Gen Z marketing

Decoding Gen Z: A Comprehensive Guide to Marketing Techniques

Unlock the secrets to marketing to Gen Z. Explore the latest techniques, strategies, and best practices to effectively engage this influential generation.

Nov 25, 2025 11 min read

digital branding

Digital Branding Essentials: A Comprehensive Beginner's Guide

A comprehensive guide to digital branding for beginners. Learn how to define your brand, build a consistent online presence, and measure your results.

Nov 6, 2025 7 min read

brand switching

A Beginner's Guide to Brand Switching

Learn how to understand and leverage brand switching in marketing. This beginner's guide covers key strategies, customer journey mapping, and omnichannel approaches.

Oct 14, 2025 6 min read

brand repositioning

Strategies for Changing Brand Positioning

Learn effective strategies for changing your brand's positioning to adapt to market shifts, overcome challenges, and achieve sustainable growth. Explore different approaches and real-world examples.

Oct 5, 2025 17 min read

brand positioning

15 Examples of Brand Positioning to Enhance Your Strategy

Discover 15 inspiring brand positioning examples from top companies. Learn how to define your unique space in the market and build lasting customer loyalty.

Sep 24, 2025 8 min read

multi-brand strategy

Effective Brand Strategies in Multi-Brand Environments

Discover effective brand strategies for multi-brand environments. Learn how to manage multiple brands, maintain distinctiveness, and drive growth. Perfect for marketers!

Sep 22, 2025 5 min read

attitude branding

Exploring Examples of Attitude Branding Strategies

Discover attitude branding strategies with real-world examples. Learn how to build brand loyalty and drive sales by connecting with consumers on an emotional level.

Sep 17, 2025 10 min read

co-branding examples

Examples of Effective Co-Branding

Explore successful co-branding examples across industries. Learn how to create effective brand partnerships, expand reach, and boost marketing ROI. Get actionable strategies!

Sep 10, 2025 11 min read

category management

Exploring the Four Pillars of Category Management

Unlock category management success by exploring its four pillars: category definition, consumer understanding, assortment optimization, and performance analysis.

Sep 2, 2025 16 min read

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