Diksha Poonia

Marketing Analyst

About the author

Performance analyst optimizing the conversion funnels that turn portal visitors into qualified cybersecurity leads. Measures and maximizes the ROI that delivers 70% reduction in customer acquisition costs.

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employer branding

Understanding the 4 P's of Employer Branding

Learn how to apply the 4 P's of marketing – Product, Price, Place, Promotion – to your employer branding strategy. Attract and retain top talent by building a strong and appealing employer brand.

Dec 4, 2025 16 min read

growth share matrix

Mastering the Growth Share Matrix for Effective Brand Positioning

Learn how to use the Growth Share Matrix (BCG Matrix) for effective brand positioning. Analyze your product portfolio and optimize your marketing efforts.

Dec 3, 2025 20 min read

brand repositioning

What is the Process of Repositioning a Brand?

Learn the essential steps for repositioning a brand, including market research, target audience analysis, and implementation strategies. Discover how to revitalize your brand and capture new market segments.

Dec 2, 2025 13 min read

brand strategy

The Four C's of Brand Strategy Explained

Unlock the power of the Four C's of Brand Strategy: Clarity, Consistency, Connection, and Credibility. Learn how to build a strong, resonant brand that drives business growth and customer loyalty. Perfect for marketing managers, digital marketers, and brand strategists.

Nov 28, 2025 6 min read

Gen Z marketing

Decoding Gen Z: A Comprehensive Guide to Marketing Techniques

Unlock the secrets to marketing to Gen Z. Explore the latest techniques, strategies, and best practices to effectively engage this influential generation.

Nov 25, 2025 11 min read

digital branding

Digital Branding Essentials: A Comprehensive Beginner's Guide

A comprehensive guide to digital branding for beginners. Learn how to define your brand, build a consistent online presence, and measure your results.

Nov 6, 2025 7 min read

brand switching

A Beginner's Guide to Brand Switching

Learn how to understand and leverage brand switching in marketing. This beginner's guide covers key strategies, customer journey mapping, and omnichannel approaches.

Oct 14, 2025 6 min read

brand repositioning

Strategies for Changing Brand Positioning

Learn effective strategies for changing your brand's positioning to adapt to market shifts, overcome challenges, and achieve sustainable growth. Explore different approaches and real-world examples.

Oct 5, 2025 17 min read

brand positioning

15 Examples of Brand Positioning to Enhance Your Strategy

Discover 15 inspiring brand positioning examples from top companies. Learn how to define your unique space in the market and build lasting customer loyalty.

Sep 24, 2025 8 min read

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