Diksha Poonia

Marketing Analyst

About the author

Performance analyst optimizing the conversion funnels that turn portal visitors into qualified cybersecurity leads. Measures and maximizes the ROI that delivers 70% reduction in customer acquisition costs.

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composable marketing automation

Composable Marketing Automation Architectures: Build Agile, Customer-Centric Campaigns

Discover how composable marketing automation architectures empower marketers to build flexible, customer-centric campaigns with best-of-breed tools and APIs.

Jul 1, 2025 11 min read

ethical influencer marketing

Ethical Influencer Marketing: Building Trust and Transparency in a Digital World

Learn how to build trust and transparency in your influencer marketing campaigns. Explore ethical considerations, disclosure best practices, and the impact on brand reputation.

Jul 1, 2025 15 min read

Web3 brand loyalty

Web3 Brand Loyalty: A Comprehensive Guide for Marketers

Explore the transformative potential of Web3 in enhancing brand loyalty. Learn how NFTs, DAOs, and blockchain revolutionize customer engagement and create lasting relationships.

Jul 1, 2025 13 min read

product marketing

Product as a Marketing Tool: A Comprehensive Guide

Discover how to leverage your product as a powerful marketing tool. Learn strategies for brand building, customer acquisition, and long-term growth.

Jun 30, 2025 16 min read

product-market fit

The Product-Market Fit Flywheel: A Comprehensive Guide for Marketing Professionals

Learn how to leverage the Product-Market Fit Flywheel to drive sustainable growth through brand strategy, product marketing, and customer-centric GTM strategies.

Jun 29, 2025 13 min read

behavioral economics

Boost Conversions with Behavioral Economics: A Marketer's Guide

Leverage behavioral economics principles to understand customer behavior and boost your conversion rates. Learn practical strategies for marketing.

Jun 28, 2025 14 min read

sustainable marketing

Sustainable Marketing Strategies: A Comprehensive Guide for Modern Brands

Explore sustainable marketing strategies that resonate with today's eco-conscious consumers. Learn how to build brand loyalty, reduce environmental impact, and drive long-term growth.

Jun 28, 2025 12 min read

data-driven personas

Data-Driven Persona Development: A Comprehensive Guide for Modern Marketers

Learn how to create data-driven personas that resonate with your audience, improve marketing ROI, and drive business growth. Actionable insights and strategies included.

Jun 28, 2025 12 min read

AI CLTV Prediction

Unlocking Growth: How AI-Driven CLTV Prediction Transforms Marketing

Discover how AI-powered Customer Lifetime Value prediction revolutionizes marketing strategies, from brand positioning to personalized campaigns, driving sustainable growth.

Jun 25, 2025 11 min read

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