Diksha Poonia

Marketing Analyst

About the author

Performance analyst optimizing the conversion funnels that turn portal visitors into qualified cybersecurity leads. Measures and maximizes the ROI that delivers 70% reduction in customer acquisition costs.

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ethical AI

Ethical AI in Customer Journey Design: A Strategic Imperative

Explore the critical role of ethical AI in customer journey design. Learn how to build trust, enhance brand reputation, and drive meaningful customer engagement.

Jun 25, 2025 10 min read

omnichannel experience

Dynamic Omnichannel Experience Design: A Comprehensive Guide

Explore dynamic omnichannel experience design, its benefits, and implementation strategies for creating seamless customer journeys across all touchpoints. Learn how to leverage data, AI, and automation for personalized experiences.

Jun 24, 2025 11 min read

brand purpose

Brand Purpose and Values: The Foundation of Effective Marketing

Learn how defining your brand purpose and values can drive marketing success, build customer loyalty, and create a lasting impact.

Jun 24, 2025 12 min read

brand authenticity

Brand Authenticity in the Digital Age: A Comprehensive Guide

Explore brand authenticity in the digital age. Learn strategies for building genuine connections with your audience through digital channels.

Jun 23, 2025 12 min read

generative AI marketing

Generative AI for Marketing: A Comprehensive Guide

Explore how generative AI is transforming marketing across brand strategy, content creation, customer experience, and more. Discover practical applications, benefits, and challenges.

Jun 22, 2025 12 min read

customer journey analytics

Revolutionizing Customer Journeys: Unleashing the Power of AI Analytics

Discover how AI-driven analytics transforms customer journey mapping, enabling hyper-personalization, optimized marketing, and enhanced customer lifetime value.

Jun 21, 2025 11 min read

brand purpose

Articulating Brand Purpose and Values: A Comprehensive Guide for Modern Marketers

Learn how to define and articulate your brand's purpose and values for effective marketing, GTM strategy, and customer engagement. Expert guide.

Jun 18, 2025 8 min read

brand storytelling

Mastering Modern Brand Storytelling Techniques

Discover modern brand storytelling techniques that enhance engagement, loyalty, and market positioning.

Jun 17, 2025 4 min read

localization

Localization in Global Marketing: Strategies for Success

Discover how localization enhances global marketing efforts and drives customer engagement. Learn strategies and best practices for success.

Jun 17, 2025 4 min read

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