How to Keep Your Personal Blog Fresh and SEO-Friendly?
People who write blog posts gotta know about SEO. Without SEO, your blog is less likely to be spotted by the search engines. SEO stands for Search Engine Optimization, and it's basically how you make your blog more visible to search engines like Google. It's super important for getting new readers.
Time passes and the blog post gets old. Blogs with old terms and data are less likely to get new visitors. To stay at the top of search engine results, you need to keep your blog fresh and SEO-friendly.
If you don’t know how to keep your blog fresh and SEO-friendly?
Not a big deal.
This article is a hit for you. Read with your undivided attention and get to know about several ways to keep your blog updated and SEO-optimized.
Incorporate High Search Volume Keywords in The Content
We all want to dominate the search results. Isn’t it?
Using relevant, highly searched terms is the key to getting to the top of the search results. Do some research to find the primary keyword with the help of tools such as Ahrefs, SemRush, Ubbersuggests, or others.
Look for two or three secondary keywords that have similar meanings that you can use in your blog.
Keywords are usually classified into two types:
Long-tail keywords
Short-tail keywords
Short-tail keywords are usually one or two-word phrases that are used to get more people to visit a blog. They are often used easily in writing because they're common words, but it's tough to rank for them due to the massive competition.
A long-tail keyword is a phrase that consists of four to five words and is easier to rank. They are more specific to the user searches and are less competitive than short-tail keywords. This specificity means search engines can better understand user intent, which they favor.
Let me explain to you via an example how long-tail keywords are less competitive and easier to rank.
"How to make fluffy doughnuts" is a long-tail keyword, and the system can easily figure out what the user is looking for. If you use it in your blog, it will show up at the top. On the other hand, "doughnuts" is a short-tail keyword, and the system will have a harder time figuring out what the user is looking for.
Add Internal and External Links
Internal links hold users for a longer time at your blog. External links to reliable sources build credibility and improve the website’s authority.
Internal links help the search engines to understand your site's structure by showing how different pages relate to each other. External links with trusted sites help the engine to understand the topic of your blog by signaling that you're referencing authoritative sources on a subject. These links increase the chance that your website ranks in user searches.
This image shows how linking strategies can help guide readers and search engines through your content.
Repurpose Your Content
To keep your blog post fresh and SEO friendly does not only mean the creation of new content. It can be hectic and time-consuming. Creating new content requires timeless energy and effort, which are sometimes hard to put in.
The simplest way to keep your blogs fresh and SEO-friendly is to repurpose your published content. Updating your content signals to search engines that the information is current and relevant, which can positively impact your rankings.
Below I have shared some ways how you can repurpose the old content:
Revise your blog and see if it mentions any website or page that no longer exists. You may remove that link to ensure a smooth user experience. Broken links can have a bad impact.
You can add new facts and examples with more relevant and updated statistics. Read content and remove the older stats to enhance the overall quality of the blog.
Replace any keyword you feel is old and not related to user research and swap it with the relevant one to make the blog SEO-friendly.
The published blog can be converted into a video or vice versa. The video can be published on various platforms like YouTube, Instagram, and Facebook which can be linked to your blog thus the traffic will be increased.
If you have several blog posts on the same topic, you can merge them and create a detailed guide on it.
You can get help from ai paraphrasing tool to assist you in efficiently repurposing textual information in an old blog post. Modern ai powered paraphrasing tools are smart enough to find boring words and fluff in your content. For example, they might identify weak words like "very," "really," or repetitive phrases. You can try different rephrasing modes they offer, like "concise" for brevity or "formal" for a more professional tone, to get a better yet optimized version of old text.
Here below I’ve shown the working of the paraphrasing tool. You can see how a modern ai Paraphraser can elevate the old and boring text to make it fresh and SEO friendly.
This image visually demonstrates the effectiveness of ai paraphrasing for content refreshment.
Add FAQs
This part of your blog will boost user engagement and enhance SEO.
Addressing the concerns of your users, providing them value, and answering relevant queries can also increase traffic and engagement. By offering quick answers to specific questions, FAQs help users find what they need faster, keeping them on your page longer. This increased engagement signals to search engines that your content is valuable, which can lead to lower bounce rates and better rankings.
Let’s say your blog is about fitness and lifestyle so can you add FAQs like:
What to eat on a weight loss journey?
How many times do you go to the gym in a week?
What is the best way to reduce fat?
FAQs will engage users to spend more time on your blog. They will surely read all the relevant questions to get quick answers that will decrease the bounce rate as well.
Add High-Quality Visuals and Graphics
Images and graphics should be added to your blog along with the text to make your content interactive.
If there is any image in your blog that does not feel attractive to the users, you may change that with an attractive image to get user attention. The overall look and quality of the blog will also get freshened up by this practice.
To use media like images, videos, or GIFs in your blog, you must remember that it must meet quality standards. Small-size files are encouraged to be used because Large-size images can slow down page speed which can affect ranking. For image optimization, consider using compression tools like TinyPNG or ShortPixel, or choose modern file formats like WebP for better quality and smaller sizes. Consistent image dimensions and high-resolution media are preferred for a professional look.
Final talk
Upgradation of blog posts involves the addition of relevant and highly searched keywords in the blog to boost SEO rankings.
Regularly repurpose your content to eliminate old statistical information and expired links to enhance the overall quality of the blog.
Try to add links, media, and FAQs to engage users for a longer time at your site thus your credibility will be enhanced.
You can use these techniques to freshen up and make your blogs SEO-friendly. These are the proven ways and are highly recommended by SEO professionals and resources like Moz and Search Engine Journal, make sure you accurately apply them to achieve the best possible results.