Cybersecurity News & Threat Intelligence

Stay updated with the latest in cybersecurity threats, data privacy, and digital marketing trends. CyberPulse delivers breaking stories, expert analysis, and insights for today’s digital professionals

Transforming Investment Strategies: 7 Unexpected AI Innovations

Artificial intelligence (AI) is revolutionizing investment management, providing tools that can analyze extensive datasets, identify patterns, and enhance decision-making. According to a survey, over 90% of investment managers are either using or planning to use AI in their processes, with 54% having already integrated AI into their strategies. AI systems employ advanced machine learning algorithms that adapt to market changes in real-time, offering a new set of capabilities to enhance human decision-making.

By Ankit Lohar 4 min read
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AI in Marketing: Key Trends and Developments for 2025

The global market for Artificial Intelligence (AI) in marketing was estimated at US$41.9 billion in 2023 and is projected to reach US$220.1 billion by 2030, growing at a CAGR of 26.7% from 2023 to 2030. This growth is driven by advancements in data analytics, rising consumer demand for personalization, and the need for more efficient, data-driven marketing practices. AI-powered solutions fulfill the need for advanced analytics that can process and interpret digital data from online interactions, social media, and e-commerce.

By Govind Kumar 3 min read
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B2B Marketing Attribution: Strategies for Proving Campaign Value and Connecting to Revenue

B2B multi-touch attribution is a marketing analytics framework that assigns credit to multiple touchpoints in the buyer’s journey, allowing organizations to understand how different interactions contribute to a conversion. Prospective clients may engage with marketing materials through content downloads, webinars, email campaigns, social media posts, direct consultations, interactive tools, case studies, and video content.

By Pratham Panchariya 3 min read
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Revolutionizing Marketing: The Impact of AI on Automation, Engagement, and ROI

AI marketing automation utilizes advanced algorithms and machine learning to enhance marketing tasks. GrackerAI exemplifies this by allowing cybersecurity marketing teams to automate and optimize their strategies. By leveraging AI, GrackerAI helps brands orchestrate customer journeys, discover segments, create content, and predict customer actions without extensive resource allocation.

By Diksha Poonia 3 min read
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DeepSeek: Evaluating Security Risks and Implications of AI in Cybercrime

DeepSeek R1 is a new frontier reasoning model developed by the Chinese AI startup DeepSeek. It has gained attention for its advanced reasoning capabilities and cost-efficient training methods. The training for DeepSeek R1 is reported to have been completed for approximately $6 million, contrasting the billions spent by companies like OpenAI. The model is designed to outperform state-of-the-art models in tasks such as math, coding, and scientific reasoning.

By Nicole Wang 3 min read
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