Gamification in marketing refers to the use of game mechanics such as points badges and leaderboards to engage consumers and enhance their interaction with brands By transforming marketing efforts into interactive experiences businesses can drive deeper engagement and loyalty Current statistics indicate that 93 of marketers utilize gamification to improve metrics like engagement and conversion rates
Devotion is a fullservice digital agency focused on creating smart resultsdriven experiences that engage audiences and grow brands Their expertise in digital marketing can be invaluable for startups looking to establish a strong online presence
The retail market in Indonesia is projected to grow by USD 49.9 billion from 2025 to 2029, with an estimated compound annual growth rate (CAGR) of 4.7% during this period. This growth is driven by the expansion of the retail landscape, which includes a growing preference for local brands and the increasing influence of digital technology on consumer behavior. Underdeveloped infrastructure poses challenges, but key players in the market include Adidas AG, Apple Inc., and Nike Inc..
Alteryx has appointed Michelle Huff as its new chief marketing officer (CMO) to drive its marketing strategy amid global expansion. Huff, formerly with UserTesting, brings over 25 years of experience in marketing and go-to-market strategies, having held senior positions at various tech firms including Salesforce and Oracle. Her primary focus will be on overseeing Alteryx's global marketing initiatives, which include product marketing, brand positioning, customer advocacy, and demand generation.
Acxiom and Snowflake are advancing the marketing landscape through a strategic collaboration that focuses on AI-driven solutions. They aim to modernize data practices and enhance brand capabilities by eliminating data silos and enabling real-time personalization at scale.