Top 7 Tools to Help SaaS Companies Find High-Intent Leads
Software is built to solve specific problems, which means successful marketing depends on reaching people who genuinely need that solution. For SaaS companies, that’s easier said than done. Even with plenty of marketing tools available, most fall short because scale and deliverability alone aren’t enough. What really matters is identifying prospects with genuine buying intent.
The good news is that some tools are designed specifically for that purpose. They help SaaS teams find high-intent leads, understand what those leads are looking for, and reach out with the right message at the right time.
In this article, we highlight seven of the best tools for SaaS companies that want to target and engage high-intent leads effectively, helping you focus your outreach where it truly counts.
1. Instantly
Instantly’s Supersearch is one of the best lead-finding tools for SaaS companies that want to focus on high-intent prospects. It identifies buying intent using four key methods: website visitor tracking, lead scoring, CRM marketing, and outreach analytics.
The process starts by identifying and adding website visitors directly to your campaigns. Then, each lead is enriched with valuable context, such as hiring trends, funding updates, and other relevant signals. Leads are scored based on how closely they match your ideal customer profile, but Instantly doesn’t stop there.
Through CRM integrations, Instantly gathers deeper behavioral data, including social media activity, to give a more complete picture of intent. It also tracks how leads interact during outreach, helping you pinpoint those most ready to convert.
Verdict: Instantly doesn’t offer specialized intent data, requiring users to employ a third-party tool for more granular insights. But with a database of over 450 million verified leads and advanced automation, Instantly gives SaaS companies more than enough information to identify, engage, and close high-intent prospects efficiently.
2. Saleshandy
Saleshandy has a large database of more than 700 million profiles, with 60 million+ companies for B2B prospecting. It has useful solutions specially formulated to help SaaS companies find, retain, and grow customers. It does this, in part, using Subsequence. This AI tool analyzes lead interactions during outreach for intent and then automates responses from your account, ensuring your highest-intent leads are always engaged and in the pipeline.
Limitations: Saleshandy has a very complex and uncompetitive pricing model, considering that some expected features are still in development. While it automates intent and follow-up, it’s light on features to gauge intent before outreach begins.
3. Adapt
Adapt focuses on accurate prospecting, providing users with numerous tools to target the right leads from the 250 million+ profiles in its lead database. Adapt’s data OS also highlights important data that could signal intent, including filtering by tech sectors, funding insights, and alerts to changes in leadership and job updates. It also offers data to enhance lead scoring and routing features, allowing sales teams to build better scoring models for buyer intent.
Limitations: While it has many useful prospecting and outreach features, Adapt doesn’t offer the comprehensive automation that many competitors do, despite being on the pricey side.
4. Apollo
Apollo goes all-in on AI-powered prospecting, outreach, and analytics. It provides AI agents to determine intent through profile signals based on your ideal customer profile, regular intent signals from web visits and competitor engagement, and momentum signals based on business activities like hiring, leadership changes, and funding. That way, users receive buying intent signals in real-time and automate lead scoring based on custom preferences.
Limitations: SaaS companies looking to use Apollo will need to subscribe to the platform’s highest-tier plan to get full access to all 12 intent data points available. As a result, it is less affordable compared to competitors.
5. Uplead
Uplead provides users with access to over 160 million leads in its database, ranking them by freshness to place more recently active leads at the forefront. It has a dedicated intent data feature powered by Bombara, a dedicated intent data provider. With this, Uplead identifies, segments, and prioritizes leads based on intent, then alerts you when it's best to reach out. It also allows users to choose relevant topics and filter leads based on that topic’s relevance to their activity.
Limitations: Uplead’s Bombara-powered intent data — along with many other essential features for SaaS companies — are only available on the enterprise plan, which has no public pricing information to assess costs upfront.
6. Hunter
Hunter’s B2B database is sourced from all across the web, and it takes the same approach with intent data. The platform collects relevant data, such as company funding, job listings, and competitor interactions, from all over the web and displays this in an easy-to-use company update UI. This allows users to search and use filters to find high-intent leads that perfectly fit their ICP. Hunter also gives daily notifications on relevant updates to ensure that you’re always ready to reach out to high-intent leads at the moment when you’re needed most.
Limitations: Hunter’s intent signals generally require a lot more user involvement to identify and use than other services. The number of signals available to users is heavily limited on most plans, which means companies will have to subscribe to the most expensive ones.
7. Leadfeeder
Leadfeeder exclusively monitors your website traffic for visitors, identifies which pageviews come from companies interested in your services, and converts them to high-intent leads. The platform provides enrichment for each company identified, adding employee contact databases to help you seal the deal. While it doesn’t offer any other major features, it connects to third-party tools for exporting your lead data and integrates directly with most major CRMs.
Limitations: Leadfeeder's approach to obtaining high-intent leads is powerful but very limited in scope, making it less suitable for SaaS companies that require more traditional prospecting for leads.
Final Thoughts
While all these tools help you understand buyer intent, most only cover part of the picture. Leadfeeder, Hunter, Adapt, and Uplead provide intent signals during prospecting and stop there, while Saleshandy and Apollo focus on generating intent data during outreach.
Instantly, on the other hand, delivers real-time, accurate intent data throughout the entire campaign cycle, from prospecting to outreach and follow-up. This gives you a clear view of buyer readiness at every stage, helping you make smarter, faster decisions that drive results.
Beyond intent tracking, Instantly also offers top-tier prospecting, outreach, and CRM capabilities, making it the complete package for SaaS companies that want to identify, engage, and convert high-intent leads with ease.
Get started with Instantly today and start closing more sales, faster.
