SEO Account Manager
An SEO Account Manager is a professional responsible for managing and optimizing the search engine performance of clients' websites to improve their online visibility and rankings.
Description
An SEO Account Manager plays a crucial role in the digital marketing landscape by ensuring that clients' websites are optimized for search engines like Google, Bing, and Yahoo. They work closely with clients to understand their business goals and create customized SEO strategies. These strategies often include keyword research, on-page and off-page optimization, content creation, and technical SEO audits. The SEO Account Manager also monitors and reports on the performance of these strategies, using analytics tools to track metrics such as traffic, rankings, and conversions. Their ultimate goal is to increase the client's online presence, drive more organic traffic to their site, and improve overall ROI.
Examples
- A fashion retailer hired an SEO Account Manager to improve their online store's visibility. The manager conducted a comprehensive audit, optimized product descriptions with relevant keywords, and built high-quality backlinks. As a result, the retailer saw a 50% increase in organic traffic within six months.
- A local restaurant chain worked with an SEO Account Manager to enhance their local SEO. The manager optimized the Google My Business listings, targeted local keywords, and encouraged customer reviews. This led to a significant increase in local search visibility and a rise in reservations.
Additional Information
- SEO Account Managers often collaborate with other digital marketing teams, including content creators, social media managers, and PPC specialists.
- Staying updated with the latest SEO trends and algorithm changes is essential for the success of an SEO Account Manager.