Redirects

What is Redirects?

In the SEO world, redirects play a crucial role in maintaining the integrity and ranking of a website. When a page is moved, deleted, or its URL is changed, using a redirect helps keep the user experience smooth and ensures that search engines understand where the content has moved. Types of redirects include 301 (permanent), 302 (temporary), and others. A 301 redirect tells search engines that the page has permanently moved to a new location, transferring most of the original page's ranking power to the new page. On the other hand, a 302 redirect indicates that the move is temporary, and the original URL should still be indexed. Properly implementing redirects can prevent 404 errors, reduce bounce rates, and ensure that your SEO efforts are not wasted due to lost link equity or broken links.

Redirects are methods used to send both users and search engines to a different URL from the one they originally requested.

Examples

A popular blog moves its articles to a new domain: When 'TechCrunch' migrated their blog from 'techcrunch.com' to 'newtechblog.com,' they used 301 redirects to ensure that visitors and search engines were directed to the new URLs.

Online store updates its product URLs: 'Amazon' frequently updates its product URLs for better categorization. Using 301 redirects helps them maintain their search engine rankings and provides a seamless user experience by automatically directing customers to the new product pages.

Additional Information

Always test your redirects to ensure they work correctly and do not create redirect loops.

Use tools like Google Search Console to monitor the impact of redirects on your site's performance.

References

URL & SEO Redirects: A Simple but Complete Guide to Redirects

An SEO's guide to redirects - Search Engine Land

11 Types Of Redirects & Their SEO Impact - Ahrefs