Descriptive Analytics

What is Descriptive Analytics?

Descriptive analytics involves gathering and summarizing data to provide a clear picture of past performance. It helps SaaS companies identify patterns, trends, and outliers in their data, enabling them to make informed business decisions. By analyzing historical data, SaaS companies can better understand their customers' preferences, improve their products and services, and optimize their marketing strategies.

Descriptive analytics is a type of data analysis that focuses on describing historical data to understand what has happened in the past. In the SaaS industry, descriptive analytics helps companies gain insights into their customer behavior, revenue trends, and user engagement.

Examples

A SaaS company uses descriptive analytics to analyze customer churn rates over the past year and identify factors that may be contributing to the high churn rate.

Another SaaS company uses descriptive analytics to track monthly recurring revenue (MRR) and identify seasonal trends in subscription renewals.

Additional Information

Descriptive analytics is often the first step in the data analysis process, followed by diagnostic, predictive, and prescriptive analytics.

Visualization tools such as charts, graphs, and dashboards are commonly used in descriptive analytics to present data in a clear and concise manner.