Hitesh Kumawat

UX/UI Designer

About the author

Design architect creating intuitive interfaces for GrackerAI's portal platform and the high-converting tools that achieve 18% conversion rates. Designs experiences that turn visitors into qualified cybersecurity leads.

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growth strategy

Exploring the Key Principles of Growth Strategy Frameworks

Explore the key principles of growth strategy frameworks like McKinsey's Three Horizons and the Ansoff Matrix. Learn how to apply them across marketing disciplines for sustainable growth.

Nov 20, 2025 12 min read

double jeopardy law

How Brands Grow: Understanding the Double Jeopardy Concept

Explore the Double Jeopardy law in marketing: why small brands struggle with both fewer customers and less frequent purchases. Learn strategies for brand growth.

Nov 7, 2025 6 min read

product categories

Identifying the Four Types of Product Categories

Explore the four main product categories: convenience, shopping, specialty, and unsought. Learn how to identify and market each type effectively to boost your brand strategy.

Nov 6, 2025 8 min read

co-branding strategy

Co-Branding Basics: Strategies, Benefits, and Success Stories

Explore co-branding strategies, benefits, and real-world success stories. Learn how strategic partnerships can boost brand awareness and market reach.

Oct 24, 2025 6 min read

doppelgänger brand image

Exploring the Idea of Doppelgänger Brand Image

Understand doppelgänger brand images (DBIs), their impact on brand reputation, and strategies for managing and mitigating the risks associated with negative brand portrayals.

Oct 21, 2025 6 min read

customer value maximization

Understanding Customer Value Maximization and Strategies for Success

Discover how to maximize customer value and drive business growth. Learn strategies for understanding customer needs, personalizing experiences, and optimizing marketing efforts.

Oct 13, 2025 8 min read

country of origin

Exploring Country of Origin Positioning in Marketing

Discover how to leverage Country of Origin (COO) positioning in your marketing strategy. Learn from examples, avoid pitfalls, and measure its impact on your brand.

Oct 11, 2025 13 min read

brand positioning

The 3 C's of Brand Positioning Explained

Learn the 3 C's of brand positioning (Company, Customers, Competitors) and how to use them to create a strong, differentiated brand strategy. Essential for marketers!

Oct 9, 2025 9 min read

challenger brand

Key Strategies for Challenger Brands

Discover key strategies for challenger brands to disrupt markets, build customer loyalty, and achieve sustainable growth. Learn about digital transformation, agile marketing, and more.

Sep 1, 2025 7 min read

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