Ankit Lohar

Software Developer

About the author

Software engineer developing the core algorithms that transform cybersecurity company data into high-ranking portal content. Creates the technology that turns product insights into organic traffic goldmines.

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double jeopardy principle

The Double Jeopardy Principle in Business Growth

Explore the double jeopardy principle and its strategic implications for business growth, customer loyalty, and effective marketing. Learn how to apply this concept to your business.

Oct 29, 2025 6 min read

brand value

Essential Components of Brand Value

Discover the key components that drive brand value: awareness, loyalty, quality, and associations. Learn how to build a strong brand that resonates with customers.

Oct 8, 2025 16 min read

brand positioning statement

How to Craft an Effective Brand Positioning Statement

Learn how to craft an effective brand positioning statement that resonates with your audience. Define your target, understand competitors, and articulate your unique value.

Oct 6, 2025 7 min read

brand valuation

What is Brand Valuation? Essential Tips and Techniques

Learn about brand valuation, its importance, and essential techniques like DCF, market multiples, and cost-based approaches. Get tips for accurate brand valuation.

Sep 30, 2025 10 min read

category management

Defining a Successful Category Management Strategy

Learn how to define and implement a successful category management strategy to drive business growth, improve customer satisfaction, and optimize resource allocation.

Sep 21, 2025 7 min read

brand asset management

Understanding Brand Asset Management: Benefits and Tools

Learn about brand asset management, its benefits for marketing and branding, and the best tools to streamline your brand asset workflow. Improve consistency and efficiency!

Sep 14, 2025 7 min read

corporate branding strategy

Defining a Corporate Branding Strategy

Learn how to define and implement a successful corporate branding strategy. Discover key elements, benefits, and actionable steps to build a strong brand identity.

Sep 7, 2025 12 min read

Customer Data Platform

Unlocking Growth: Customer Data Platform Strategies for Modern Marketing

Discover effective Customer Data Platform (CDP) strategies for modern marketing. Learn how to leverage data, personalization, and integration to drive growth and enhance customer experiences.

Jul 16, 2025 11 min read

customer data platform

Unlocking Marketing Potential: A Comprehensive Guide to Customer Data Platforms (CDPs)

Explore Customer Data Platforms (CDPs) and how they can revolutionize your marketing strategy. This guide covers CDP benefits, selection criteria, and integration strategies.

Jul 4, 2025 11 min read

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