Ankit Lohar

Software Developer

About the author

Software engineer developing the core algorithms that transform cybersecurity company data into high-ranking portal content. Creates the technology that turns product insights into organic traffic goldmines.

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brand ecosystem

Building a Thriving Brand Ecosystem: A Comprehensive Guide

Learn how to develop a brand ecosystem for sustained growth, customer engagement, and competitive advantage. Explore strategies, components, and real-world examples.

Dec 29, 2025 10 min read

AI competitive pricing

AI-Powered Competitive Pricing Analysis: A Strategic Imperative

Explore how AI-powered competitive pricing analysis transforms brand strategy, product marketing, and GTM. Learn about tools, benefits, and implementation.

Dec 24, 2025 11 min read

ethical influencer marketing

Navigating Ethical Influencer Collaborations: A Comprehensive Guide

Learn how to build ethical and transparent influencer collaborations that align with your brand values, resonate with your audience, and drive sustainable growth.

Dec 5, 2025 12 min read

employer branding

Employer Branding: Strategies, Examples & Best Practices

Discover effective employer branding strategies, real-world examples, and proven best practices to attract top talent and enhance your company's reputation.

Nov 13, 2025 8 min read

brand value

Essential Components of Brand Value

Discover the key components that drive brand value: awareness, loyalty, quality, and associations. Learn how to build a strong brand that resonates with customers.

Oct 8, 2025 16 min read

brand positioning statement

How to Craft an Effective Brand Positioning Statement

Learn how to craft an effective brand positioning statement that resonates with your audience. Define your target, understand competitors, and articulate your unique value.

Oct 6, 2025 7 min read

brand valuation

What is Brand Valuation? Essential Tips and Techniques

Learn about brand valuation, its importance, and essential techniques like DCF, market multiples, and cost-based approaches. Get tips for accurate brand valuation.

Sep 30, 2025 10 min read

category management

Defining a Successful Category Management Strategy

Learn how to define and implement a successful category management strategy to drive business growth, improve customer satisfaction, and optimize resource allocation.

Sep 21, 2025 7 min read

brand asset management

Understanding Brand Asset Management: Benefits and Tools

Learn about brand asset management, its benefits for marketing and branding, and the best tools to streamline your brand asset workflow. Improve consistency and efficiency!

Sep 14, 2025 7 min read

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