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URL Parameters

URL Parameters are a way to pass information about a click through a URL.

Description

In the SEO industry, URL Parameters are key-value pairs added to the end of a URL, typically preceded by a question mark (?). They help to track and manage various aspects of web traffic, such as user sessions, source of traffic, and other dynamic data. While they can be highly useful for analytics and site functionality, they can also create challenges for SEO, such as duplicate content issues and crawl inefficiencies, if not managed properly. Search engines might see URLs with different parameters as separate pages, which can dilute the ranking potential of your content. Therefore, it's crucial to implement best practices, such as canonical tags and parameter handling tools in Google Search Console, to ensure these parameters don't negatively impact your site's SEO.

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Additional Information

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