Unlinked Brand Mentions
References to a brand on websites or online content that do not include a hyperlink back to the brand's website.
Description
In the SEO industry, 'unlinked brand mentions' refer to instances where a brand is mentioned in online content, but the mention does not contain a clickable link that directs readers to the brand’s website. These mentions are valuable because they indicate that the brand is being talked about and recognized across the web, even if they don't directly contribute to the site's backlink profile. However, converting unlinked brand mentions into linked ones can enhance a website's authority and improve its search engine rankings. SEO professionals often track these mentions to identify opportunities for acquiring backlinks by reaching out to the content creators and requesting that a hyperlink be added.
Examples
- A blog post on TechCrunch discusses the innovative features of the new Tesla Model 3 but only mentions 'Tesla' without linking to the official Tesla website. This is an unlinked brand mention.
- A review on a popular food blog raves about the quality of Ben & Jerry’s new ice cream flavor, mentioning the brand name multiple times but not providing a link to the Ben & Jerry’s website.
Additional Information
- Converting unlinked mentions to backlinks can be a strategic part of link-building campaigns.
- Tools like Google Alerts and Mention can help identify unlinked brand mentions across the web.