Trust Flow

What is Trust Flow?

In the SEO industry, Trust Flow is an essential metric that helps determine the trustworthiness and quality of a website based on its backlink profile. Developed by Majestic, Trust Flow evaluates the quality of the websites linking to a specific site. This metric is particularly important because it not only considers the quantity of backlinks but also their quality. Higher Trust Flow indicates that a website is likely receiving links from highly reputable sources, which can positively influence search engine rankings. Unlike other metrics that might only consider the volume of backlinks, Trust Flow provides a nuanced view, allowing SEO professionals to better gauge the credibility and authority of a site. This makes it a valuable tool for those looking to improve their website's SEO performance and overall online reputation.

A metric developed by Majestic that measures the quality of links pointing to a website.

Examples

A blog that receives backlinks from well-known, reputable news sites like BBC or CNN will have a high Trust Flow. This indicates that the blog is trusted by authoritative sources.

An e-commerce site with backlinks from high-quality domains such as Forbes or TechCrunch will likely have a higher Trust Flow, suggesting that the site has a strong online reputation.

Additional Information

Trust Flow is often used in conjunction with Citation Flow, another Majestic metric, to provide a comprehensive view of a site's backlink profile.

A high Trust Flow can contribute to better search engine rankings, as search engines tend to favor websites that are considered trustworthy and authoritative.

References

Trust Flow SEO: The Metric to Reveal Domain Authority - Hike SEO

What Is Trust Flow? - Page One Power

What Is Trust Flow In SEO? Guide To Build Authority In 2024