Site Architecture Optimization
The process of structuring a website to enhance its usability, accessibility, and search engine rankings.
Description
Site Architecture Optimization in the SEO industry involves organizing a website's pages in a hierarchical manner that is both user-friendly and optimized for search engines. The goal is to make it easier for search engines to crawl and index content while also providing visitors with an intuitive and seamless browsing experience. This includes creating a logical structure with clear navigation paths, using internal linking effectively, and ensuring that important pages are easily accessible from the homepage. By optimizing the site architecture, websites can improve their search engine visibility and overall user engagement.
Examples
- An e-commerce website like Amazon organizes its product categories and subcategories in a clear, hierarchical manner, making it easy for users to find products and for search engines to crawl and index pages.
- A blog like TechCrunch uses a well-structured site architecture with categories and tags to organize content, which helps users find related articles and improves the site's search engine rankings.
Additional Information
- Ensure that the most important pages are no more than three clicks away from the homepage.
- Use breadcrumb navigation to help users and search engines understand the site structure.