Site Architecture

What is Site Architecture?

Site architecture in the SEO industry refers to how the pages on a website are structured and linked together. A well-structured site makes it easier for search engines to crawl and index the content, which can improve the site's visibility in search results. Additionally, a clear, logical structure enhances the user experience by making it easy to find information. Key elements of site architecture include the use of a hierarchical structure, internal linking, and the organization of URLs. Ensuring that important pages are easily accessible from the homepage and that related content is linked together can significantly impact a site's SEO performance.

The structural design of a website that organizes content and pages in a way that is accessible and understandable for both users and search engines.

Examples

For an e-commerce website like Amazon, products are categorized into hierarchical categories such as Electronics > Mobile Phones > Smartphone Accessories. This structure helps users and search engines locate products easily.

A blog like TechCrunch organizes content into categories like Startups, Apps, and Gadgets. Each category page links to relevant articles, making it simple for users to find related content and for search engines to understand the site's content structure.

Additional Information

Good site architecture improves crawl efficiency, making it easier for search engines to index more of your site's pages.

A logical, user-friendly structure can reduce bounce rates and increase time spent on the site, both of which are positive signals for SEO.

References

What Is Website Architecture For SEO? - Search Engine Journal

How to Setup an SEO-Friendly Website Architecture - Backlinko

What Is Website Architecture? (& How to Improve it for SEO) - Semrush