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Session Duration

The total length of time a user spends on a website during a single visit.

Description

In the SEO industry, session duration is a critical metric that measures how long visitors stay on a website during a single session. This metric is important because it can indicate how engaging and useful a website's content is to its audience. A longer session duration often suggests that users are finding what they're looking for and are exploring the site, which can positively impact search engine rankings. Conversely, a short session duration may signal that users are not finding the site helpful or engaging, which can negatively affect SEO performance. By analyzing session duration, website owners can gain insights into user behavior and make necessary adjustments to improve user experience and content quality.

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