SERP Features

What is SERP Features?

In the SEO industry, SERP Features are enhancements or special results that stand out from the traditional blue links on a search engine results page. These features are designed to provide the user with quick, relevant information without needing to click through to a website. Common SERP Features include rich snippets, knowledge panels, local packs, image packs, and featured snippets. These elements can significantly impact the visibility and click-through rate of a website. For SEO professionals, optimizing for SERP Features involves structuring content in a way that search engines can easily understand and display as enhanced results, which can help to capture more traffic directly from the search results page.

Special elements on a Search Engine Results Page (SERP) that provide users with more information directly within the search results.

Examples

Featured Snippet: When you search for 'How to bake a cake,' Google might display a step-by-step recipe at the top of the results page, extracted from a high-ranking website.

Local Pack: Searching for 'best pizza near me' will show a map with local pizza restaurants, their ratings, and contact information.

Additional Information

Optimizing for SERP Features often requires using structured data markup to help search engines understand the content.

Achieving a SERP Feature can increase your website's visibility and drive more organic traffic.

References

What are SERP Features? - Backlinko

What are SERPs? Search Engine Results Pages Explained - Ahrefs

What Are SERP Features? 18 Google Search Features to Know - Semrush