SEO Strategist
A professional responsible for planning, implementing, and managing the company's overall SEO strategy.
Description
An SEO Strategist is a key player in the digital marketing ecosystem, focusing on optimizing a website's visibility and ranking on search engines like Google. They analyze performance metrics, conduct keyword research, and implement on-page and off-page SEO techniques to improve organic traffic. They also collaborate with content creators, web developers, and other stakeholders to ensure that the website's architecture and content align with SEO best practices. By staying updated with search engine algorithms and market trends, they continually refine strategies to achieve better search engine rankings and drive qualified traffic to the website.
Examples
- An SEO Strategist at a tech startup like Slack might focus on optimizing blog content to target keywords related to remote work tools, increasing organic traffic to the blog and eventually converting that traffic into leads for their software.
- At a multinational e-commerce company like Amazon, an SEO Strategist might work on improving product page rankings by researching and integrating high-volume, low-competition keywords into product descriptions, titles, and meta tags.
Additional Information
- SEO Strategists often use tools like Google Analytics, SEMrush, and Ahrefs to gather data and measure the success of their strategies.
- They need to have a good understanding of HTML, CSS, and JavaScript to effectively communicate with web developers and implement technical SEO improvements.