SEO Project Manager

What is SEO Project Manager?

An SEO Project Manager plays a crucial role in the SEO industry by bridging the gap between technical SEO experts, content creators, and business stakeholders. They are responsible for planning, executing, and managing SEO campaigns to enhance a website's visibility on search engines like Google. This involves keyword research, on-page optimization, link-building strategies, and performance monitoring. They also manage timelines, budgets, and resources to ensure that projects are delivered on time and meet the desired objectives. Effective communication skills are essential, as they need to translate complex SEO concepts into actionable plans that align with business goals.

An SEO Project Manager oversees and coordinates all aspects of search engine optimization projects, ensuring that strategies are executed efficiently to improve a website's organic search rankings.

Examples

At a leading e-commerce platform, an SEO Project Manager coordinated a year-long campaign that increased organic traffic by 50%. They worked closely with content writers to produce optimized product descriptions and collaborated with web developers to improve site speed.

In a digital marketing agency, an SEO Project Manager led a project for a local restaurant chain. They implemented a local SEO strategy that included optimizing Google My Business listings, garnering customer reviews, and creating localized content. As a result, the restaurant saw a 30% increase in local search traffic.

Additional Information

An SEO Project Manager often uses tools like Google Analytics, SEMrush, and Ahrefs to track and analyze performance.

They must stay up-to-date with the latest SEO trends and algorithm updates to ensure their strategies remain effective.

References

The Ultimate Guide to SEO Project Management | Wrike

What is an SEO Project Manager? | Skills Needed + FAQ

The ultimate guide to SEO project management | Teamwork.com