Seed Keywords

What is Seed Keywords?

In the SEO industry, seed keywords are essential because they set the stage for discovering more specific and long-tail keywords that can help drive targeted traffic to a website. These keywords are typically broad terms that directly relate to the core subject of a business or website. By starting with seed keywords, SEO professionals can use various tools to expand the list into a comprehensive set of keywords for content creation, optimization, and strategic planning. For example, if you run an online store that sells organic skincare products, 'organic skincare' would be a seed keyword. From this, you can derive related keywords like 'natural face cream,' 'organic moisturizer,' and 'chemical-free sunscreen.' Seed keywords help in understanding the audience's search behavior and tailoring the content to meet their needs effectively.

Seed keywords are the foundational words or phrases that define the main topic or theme of a website, used as the starting point for keyword research in SEO.

Examples

For a travel blog focusing on budget travel, seed keywords might include 'cheap travel,' 'budget vacations,' and 'affordable trips.' These terms help the blog uncover more specific keywords like 'cheap flights to Europe,' 'budget hotels in Asia,' and 'affordable travel tips.'

A website dedicated to fitness and wellness might use seed keywords such as 'workout routines,' 'healthy eating,' and 'fitness tips.' These foundational terms can lead to more targeted keywords like 'home workout routines,' 'healthy eating plans,' and 'fitness tips for beginners.'

Additional Information

Seed keywords are typically short-tail, meaning they are usually one or two words long.

They are the starting points for more in-depth keyword research and analysis.

References

What are Seed Keywords? Guide to find and use them in SEO

A Simple Guide to Seed Keywords (+5 Ways to Find Them) | Semrush

Seed Keywords Guide: What They Are And How To Use Them For SEO