Search Intent
Search Intent refers to the underlying motivation or goal behind a user's search query.
Description
In the SEO industry, understanding search intent is crucial for creating content that meets the needs of users. Search intent can be categorized into four main types: informational, navigational, transactional, and commercial investigation. Informational intent means the user is looking for information on a specific topic. Navigational intent indicates the user wants to find a specific website or page. Transactional intent shows that the user is ready to make a purchase or complete an action. Finally, commercial investigation is when the user is comparing options or looking for reviews before making a decision. By aligning content with the user's search intent, websites can improve their relevance, reduce bounce rates, and increase engagement, which ultimately boosts their search engine rankings.
Examples
- Informational Intent: A user searches for 'how to bake a chocolate cake' looking for recipes and baking tips.
- Navigational Intent: A user types 'Facebook login' to go directly to the Facebook login page.
- Transactional Intent: A user searches for 'buy iPhone 14' indicating readiness to make a purchase.
- Commercial Investigation: A user looks up 'best laptops 2023' to compare different models and read reviews before buying.
Additional Information
- Understanding search intent helps in creating more targeted and effective content.
- Properly addressing search intent can lead to higher user satisfaction and better SEO performance.