Schema Markup

What is Schema Markup?

Schema Markup is a powerful tool in the SEO industry that helps search engines understand the content on your website better. By using a specific vocabulary of tags (or microdata), webmasters can provide more detailed information about their pages. This allows search engines like Google to display rich snippets in search results, which can include images, star ratings, event dates, and more. Implementing Schema Markup can improve your website’s visibility and click-through rates by offering users more informative and engaging search results. Whether it's a recipe, event, product, or review, Schema Markup makes it easier for search engines to serve relevant content to users, ultimately enhancing the user experience.

A type of microdata that creates an enhanced description (known as a rich snippet) which appears in search results.

Examples

If you run a restaurant and use Schema Markup to detail your menu, search engines can display your dishes directly in search results, attracting more potential customers.

A local business can use Schema Markup to show their business hours, address, and customer reviews in the search results, making it easier for users to find pertinent information quickly.

Additional Information

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet.

Rich snippets created by Schema Markup can increase your click-through rate (CTR) by making your listings more attractive and informative.

References

A Guide to Schema Markup for SEO: What You Need to Know

What Is Schema Markup & How to Implement It - Semrush

What Is Schema Structured Data And How To Implement It - Moz