Referral Traffic
What is Referral Traffic?
Referral traffic in the SEO industry is a critical metric that indicates how visitors are finding your website through other websites. When another site links to your content and someone clicks on that link, they're referred to your site. This type of traffic is valuable because it usually means the referring site trusts your content, which can also improve your site's authority and relevance in the eyes of search engines. Understanding and optimizing referral traffic can help in building relationships with other websites, increasing brand visibility, and driving a more diverse range of visitors to your site.
The visitors who arrive at a website through a link on another site, rather than directly or through search engines.
Examples
A popular tech blog links to a startup's product page in a review article, generating significant referral traffic.
A well-known food blogger shares a recipe from a cooking website, leading to a spike in visitors to the original recipe page.
Additional Information
Referral traffic can be tracked using tools like Google Analytics.
High-quality backlinks from reputable sites can improve both referral traffic and SEO rankings.
References
Understanding Referral Traffic in SEO: A Comprehensive Guide
Referral Traffic Explained: What It Is and Why It Matters
What is referral traffic? | Sprout Social