Page Authority
A metric that predicts how well a specific webpage will rank on search engine result pages (SERPs).
Description
Page Authority (PA) is a score developed by Moz that ranges from 1 to 100, with higher scores indicating a greater ability to rank. It is calculated using a machine learning algorithm and considers multiple factors, including link counts, MozRank, and MozTrust. Unlike domain authority, which evaluates the overall strength of an entire domain, page authority focuses on individual pages. This metric is particularly useful for SEO professionals who want to understand and improve the ranking potential of specific pages within a website. While it is a predictive measure and not a definitive ranking factor, it provides valuable insights for optimizing content and building effective link strategies.
Examples
- A blog post on a website about gardening with a Page Authority score of 45 might rank higher for the keyword 'best gardening tips' compared to another blog post with a score of 30.
- An e-commerce product page with a Page Authority of 60 is more likely to appear on the first page of Google search results for the term 'best wireless headphones' than a competitor’s product page with a lower score.
Additional Information
- Page Authority is just one of many metrics to consider when optimizing a webpage for search engines.
- Improving Page Authority typically involves enhancing the quality of the content, earning high-quality backlinks, and ensuring a good user experience.