Non-Branded Keywords

What is Non-Branded Keywords?

Non-branded keywords are search terms that do not reference a specific brand name. These keywords are crucial in the SEO industry because they often capture a broader audience who are in the early stages of their buying journey and are not yet loyal to a particular brand. By optimizing for non-branded keywords, businesses can attract potential customers who are searching for general information, solutions, or products without a specific brand in mind. This approach can significantly increase website traffic and help in building brand awareness. Moreover, non-branded keywords tend to be less competitive than branded ones, making it easier for smaller businesses to rank well in search engine results pages (SERPs).

Keywords that do not include a brand name or any variations of it.

Examples

A search for 'best running shoes' instead of 'Nike running shoes' captures users who are looking for recommendations without a brand preference.

Typing 'affordable laptops' into a search engine targets users interested in budget-friendly options without specifying a brand like Dell or HP.

Additional Information

Non-branded keywords are essential for reaching new audiences who aren't yet familiar with your brand.

These keywords can help in diversifying traffic sources and reducing over-reliance on brand-specific searches.

References

Branded vs. Non-Branded Keywords: What's the Difference? - Semrush

Branded vs. Non-Branded Keywords - WebFX

Branded Vs. Non-Branded Keywords: SEO Strategies & Tips