NAP Consistency

What is NAP Consistency?

NAP Consistency is a critical factor in local SEO, which involves making sure that a business's Name, Address, and Phone number (NAP) are identical everywhere they appear on the internet. This consistency helps search engines like Google verify the legitimacy and trustworthiness of a business, which can improve its local search rankings. Inconsistent NAP information can confuse both search engines and potential customers, potentially leading to a loss in search visibility and customer trust. NAP Consistency is especially important for local businesses that rely heavily on local search traffic to attract customers.

The practice of ensuring that a business's Name, Address, and Phone number are consistently listed across all online platforms.

Examples

A local bakery named 'Sweet Treats' ensures that its name, address (123 Maple Street, Springfield), and phone number (555-123-4567) are the same on its website, Google My Business listing, Yelp profile, and social media pages. This helps maintain their local SEO ranking and makes it easier for customers to find them.

A dental clinic called 'Bright Smiles Dental' regularly audits their NAP information across various online directories. They notice a discrepancy on one platform where their phone number is listed incorrectly. They promptly correct it to match their official number, ensuring consistent information across the web.

Additional Information

Inconsistent NAP information can lead to reduced search engine rankings.

Regular audits of NAP information can help identify and rectify inconsistencies across different platforms.

References

What is NAP Consistency & How This Affects Local SEO

What Is NAP? | Step-by-Step Guide to NAP Consistency - Blue Corona

What is NAP? (And Why is it Important For Your Local SEO?)