Meta Title

What is Meta Title?

In the SEO industry, the meta title is a critical element for search engine optimization. It not only tells search engines what the page is about but also influences click-through rates from search results. A well-crafted meta title should be concise, usually between 50-60 characters, and include relevant keywords without being overly stuffed. It serves as the first impression for potential visitors, making it essential to balance keyword usage with readability and appeal. The meta title appears at the top of a browser tab, in search engine results, and when the page is shared on social media, further amplifying its importance.

A meta title is an HTML tag that defines the title of a web page and appears in search engine results as the clickable headline.

Examples

For a blog post about healthy eating titled '10 Simple Tips for a Healthier Diet': The meta title could be '10 Simple Tips for a Healthier Diet | YourHealthBlog'. This title is clear, includes the target keyword 'healthier diet,' and fits within the character limit.

For an e-commerce product page selling running shoes titled 'Top Performance Running Shoes': The meta title could be 'Top Performance Running Shoes - Buy Now at SportsGear'. It clearly states what the product is, includes a call to action, and mentions the brand name for added credibility.

Additional Information

Keep your meta titles unique for each page to avoid confusion for search engines and users.

Avoid keyword stuffing as it can lead to penalties from search engines and make your title less appealing to users.

References

Meta Titles - What Are They And 4 Examples | KWI - Keyword Insights

Meta Titles: How to Optimize Them for SEO (Complete Guide)

What is a Meta Title? How to Write Clickable Titles to Drive Traffic