Local Search Intent

What is Local Search Intent?

Local search intent in the SEO industry refers to the specific objective a user has when they perform a search query aimed at finding local information, products, or services. This type of search intent is crucial for businesses that operate on a local scale, such as restaurants, stores, or service providers. When someone searches with local intent, they typically include geographic markers like city names, neighborhoods, or phrases like 'near me.' Understanding local search intent helps businesses optimize their online presence to attract local customers, by ensuring they appear in relevant search results and on local map listings. Effective local SEO strategies involve optimizing Google My Business profiles, acquiring local backlinks, and gathering positive customer reviews.

The purpose or goal a user has when conducting a search query with a focus on finding local information or services.

Examples

A person searches for 'best pizza in New York City' because they are looking for a pizza restaurant in that specific area.

Someone types 'plumber near me' into their search engine because they need immediate plumbing services in their current location.

Additional Information

Local search intent often involves the use of mobile devices, as users are frequently on the go.

Google’s local algorithms take into account the user’s location, the relevance of the business, and the prominence of the business in the local area.

References

Local SEO: A Guide to Local Search in 2024 | Seer Interactive

Local SEO: The Complete Guide - Ahrefs

The Essential Local SEO Strategy Guide (2022) - Moz