Local Pack

What is Local Pack?

The Local Pack is a highly visible section of Google search results that appears when users search for local businesses or services. Displayed at the top of the search results, it features three business listings along with a map. These listings provide essential details such as the business name, address, phone number, and user ratings. The Local Pack is a powerful tool for local SEO because it helps businesses attract customers who are nearby and ready to make a purchase or visit. This section is especially important for small and medium-sized businesses looking to increase their local visibility and drive foot traffic or calls.

A set of three prominently displayed local business listings on Google search results for location-based queries.

Examples

A user searches for 'best coffee shop in Brooklyn' on Google and sees a Local Pack displaying three top-rated coffee shops in Brooklyn, each with star ratings, addresses, and phone numbers.

Someone looking for 'emergency plumber in Dallas' finds a Local Pack featuring three nearby plumbing services, complete with their contact information and customer reviews, helping the user make a quick decision.

Additional Information

The Local Pack often includes links to the business's website and directions via Google Maps.

Businesses can improve their chances of appearing in the Local Pack by optimizing their Google My Business profiles and acquiring positive customer reviews.

References

What is the Local Pack? - Ahrefs

What is the Google Local Pack? - BrightLocal

Google Local Pack: The Ultimate Guide for Better Local Rankings - Semrush