Local Keywords

What is Local Keywords?

In the SEO industry, local keywords are essential for businesses looking to attract customers from a specific city, region, or neighborhood. These keywords typically include the name of the location where the business operates or serves. For example, a bakery in Brooklyn might target 'Brooklyn bakery' or 'best cupcakes in Brooklyn.' Utilizing local keywords helps businesses appear in search results when users are looking for services or products nearby. This is particularly important for small to medium-sized enterprises (SMEs) that rely on local clientele. By optimizing for local keywords, businesses can improve their visibility in search engines and attract more customers from their immediate geographic area, thereby increasing foot traffic and local sales.

Local keywords are search terms that include specific location-based information to help target audiences within a particular geographic area.

Examples

'Los Angeles plumbers': A plumbing service in Los Angeles can use this keyword to attract customers searching for plumbing services in the Los Angeles area.

'best pizza in Chicago': A pizzeria can target this keyword to show up in search results for people looking for the best pizza restaurants in Chicago.

Additional Information

Local keywords often include modifiers like 'near me,' 'in [city],' or '[city] [service/product].'

They are crucial for businesses listed on Google My Business and other local directories.

References

Local SEO: What Is It & How to Do It in 2024 - Semrush

Local SEO: The Definitive Guide (2024) - Backlinko

Local Keyword Research for SEO: What It Is & How to Do It - Semrush