Link Reclamation

What is Link Reclamation?

Link reclamation is a crucial tactic in SEO strategy that involves identifying and restoring lost backlinks to improve a website's link profile. Over time, websites may lose backlinks due to various reasons such as page deletions, URL changes, or redesigns. These lost links can negatively impact a site's search engine rankings and organic traffic. By reclaiming these links, businesses can regain valuable SEO equity and strengthen their online presence. The process usually involves identifying broken or missing links, reaching out to the sites that originally linked to your content, and requesting them to update or restore the link. This not only helps in recovering lost link juice but also in maintaining the integrity of your backlink profile.

The process of regaining backlinks that were once pointing to your website but are now broken or missing.

Examples

A tech blog once linked to your article on the benefits of cloud computing, but after a site redesign, the link became broken. By notifying the blog owner and providing the correct URL, you successfully restored the backlink.

An influencer mentioned your e-commerce site in a review of your products, but the link became inactive due to a change in your product URLs. By reaching out to the influencer and providing updated links, you reclaimed this valuable backlink.

Additional Information

Link reclamation can be a cost-effective way to improve your SEO without creating new content.

Using tools like Google Search Console or Ahrefs can help identify lost or broken backlinks efficiently.

References

Link Reclamation: A Comprehensive Guide - Backlink Manager

What is Link Reclamation? - Ahrefs

Link Reclamation: How To Find & Reclaim Lost Backlinks