Link Juice
What is Link Juice?
In the SEO industry, 'link juice' refers to the value or authority that a webpage passes to another through hyperlinks. This concept is crucial because it impacts the ranking of pages in search engine results. When a high-authority site links to your site, it passes on some of its 'link juice,' boosting your site's credibility and potentially improving its ranking. Conversely, links from low-quality or spammy sites can have a negative impact. The amount of link juice passed depends on various factors, including the linking page's authority, the relevance of the content, and the number of other links on the page.
The value or authority passed from one webpage or site to another through hyperlinks.
Examples
Imagine you have a blog about healthy eating. If a popular health website links to one of your articles, this link can pass significant link juice to your blog, enhancing its credibility and improving its search engine ranking.
Consider an online store selling handmade crafts. If a well-known crafting website links to your store, the link juice from this backlink can increase your store's authority, potentially leading to higher visibility in search engine results.
Additional Information
Link juice is not a real, tangible thing but a metaphor used to describe the value passed through links.
Search engines like Google use complex algorithms to determine how much link juice a link passes.
References
Link Juice: What it is & How it Works | Clickly
What is Link Juice in SEO & How to Boost Your Site's Growth