Link Equity

What is Link Equity?

Link equity, often referred to as 'link juice,' is a concept in SEO that describes the value or authority passed between webpages through hyperlinks. When a high-authority site links to another page, it transfers some of its credibility and ranking power. This helps the linked page to rank higher in search engine results. Link equity is influenced by several factors such as the linking site's authority, the relevance of the content, and the placement of the link on the page. Effective link-building strategies focus on acquiring quality links that improve a site's overall SEO performance.

The value or authority passed from one webpage to another through hyperlinks.

Examples

A well-known news website like BBC includes a hyperlink to a smaller blog discussing a related news topic. The smaller blog benefits from the BBC's strong authority, potentially improving its search engine ranking.

A popular tech blog links to an in-depth tutorial on a lesser-known site about computer hardware. The tutorial gains credibility and higher visibility in search results due to the link from the authoritative tech blog.

Additional Information

Links from high-authority sites are more valuable than links from low-authority sites.

The context and relevance of the link also impact the amount of link equity transferred.

References

What is Link Equity? Why is it Crucial for Your SEO?

What is Link Equity? How Is Link Equity Determined? - Moz

What Exactly Is Link Equity? (And How Best To Use It)