Keyword Intent

What is Keyword Intent?

In the SEO industry, keyword intent refers to the underlying objective or purpose that a user has when they enter a search query. Understanding keyword intent is crucial for optimizing content because it helps marketers create material that directly addresses the needs and motivations of their audience. There are generally three types of keyword intent: informational, navigational, and transactional. Informational intent is when users are looking for information or answers to their questions. Navigational intent occurs when users are trying to find a specific website or page. Transactional intent indicates that users are looking to make a purchase or complete a specific online action. By identifying the intent behind keywords, businesses can tailor their content to better match what users are looking for, ultimately improving user satisfaction and increasing conversion rates.

The purpose or goal a user has in mind when typing a query into a search engine.

Examples

Informational Intent: A user searches for 'how to bake a chocolate cake'. This indicates that they are looking for a recipe or step-by-step instructions.

Transactional Intent: A user types 'buy running shoes online'. This shows that they are ready to make a purchase and are looking for an e-commerce site selling running shoes.

Additional Information

Understanding keyword intent helps in creating targeted content that meets user needs more effectively.

It plays a significant role in improving search engine rankings and driving qualified traffic to your website.

References

What Is Keyword Intent in SEO: A Complete Guide

What is search intent? • SEO for beginners • Yoast

What Is Search Intent? A Complete Guide - Semrush