Keyword Gap Analysis

What is Keyword Gap Analysis?

Keyword gap analysis is a crucial component of SEO that helps businesses understand the keywords their competitors are ranking for, but they are not. By identifying these gaps, businesses can find new opportunities to target keywords that could potentially drive more organic traffic to their website. This analysis involves comparing the keyword profiles of your website with those of your competitors to find missing keywords. The goal is to enhance your content strategy, improve search rankings, and ultimately, attract more visitors to your site. By filling these gaps, you can gain a competitive edge and increase your visibility in search engine results pages (SERPs).

A process in SEO where one identifies keywords that competitors rank for but your site does not.

Examples

A small e-commerce store discovers that its major competitor ranks for 'affordable running shoes' but they do not. By targeting this keyword, the store can create relevant content or product pages to attract potential customers searching for affordable running shoes.

A tech blog finds out that its rival ranks highly for 'best coding practices' while they don't have any content on this topic. The blog can write comprehensive articles on coding best practices to capture the audience interested in this subject.

Additional Information

Regularly performing keyword gap analysis can help you stay ahead of competitors.

Combining keyword gap analysis with other SEO strategies can amplify your site's overall performance.

References

Keyword Gap Analysis: Your Quick-Start Guide | Similarweb

Ultimate Guide to Keyword Gap Analysis - Rankz RankZ Blog

Keyword Gap Analysis: A Step-by-Step Guide - Positionly