Keyword Density
The percentage of times a keyword appears on a web page compared to the total number of words on the page.
Description
Keyword density is a crucial aspect of SEO that refers to how often a specific keyword appears on a web page. It is calculated by dividing the number of times the keyword is used by the total word count, then multiplying by 100 to get a percentage. While having a higher keyword density can help search engines understand what your page is about, overloading a page with keywords can lead to 'keyword stuffing,' which is penalized by search engines. Thus, striking a balance is essential. A good rule of thumb is to aim for a keyword density of 1-2%. This ensures that content remains natural and engaging for readers while still being optimized for search engines.
Examples
- A blog post about 'healthy eating' with 1,000 words mentions the phrase 'healthy eating' 15 times. The keyword density is (15/1000)*100 = 1.5%.
- An e-commerce product description for running shoes that is 500 words long includes the term 'running shoes' 10 times. The keyword density is (10/500)*100 = 2%.
Additional Information
- Optimal keyword density helps search engines understand the topic of your content without risking penalties.
- Tools like Yoast SEO or SEMrush can help you analyze and optimize keyword density for your web pages.