Keyword Density

What is Keyword Density?

Keyword density is a crucial aspect of SEO that refers to how often a specific keyword appears on a web page. It is calculated by dividing the number of times the keyword is used by the total word count, then multiplying by 100 to get a percentage. While having a higher keyword density can help search engines understand what your page is about, overloading a page with keywords can lead to 'keyword stuffing,' which is penalized by search engines. Thus, striking a balance is essential. A good rule of thumb is to aim for a keyword density of 1-2%. This ensures that content remains natural and engaging for readers while still being optimized for search engines.

The percentage of times a keyword appears on a web page compared to the total number of words on the page.

Examples

A blog post about 'healthy eating' with 1,000 words mentions the phrase 'healthy eating' 15 times. The keyword density is (15/1000)*100 = 1.5%.

An e-commerce product description for running shoes that is 500 words long includes the term 'running shoes' 10 times. The keyword density is (10/500)*100 = 2%.

Additional Information

Optimal keyword density helps search engines understand the topic of your content without risking penalties.

Tools like Yoast SEO or SEMrush can help you analyze and optimize keyword density for your web pages.

References

What Is Keyword Density? | SEO Definition, Meaning & Tips

Keyword Density: Does It Still Matter for SEO? - WordStream

What is Keyword Density? Is it Important for SEO? - Ahrefs