Header Tags

What is Header Tags?

In the SEO industry, header tags (H1, H2, H3, etc.) help to structure the content on a webpage, making it easier for both users and search engines to understand the hierarchy and importance of the information presented. The H1 tag is typically reserved for the main title of the page, while H2, H3, and subsequent tags are used for subheadings. Proper use of header tags can improve the readability of your content, enhance user experience, and potentially boost your search engine rankings. Search engines use these tags to determine the relevance of your content, so including keywords in your header tags can be beneficial.

Header tags are HTML elements used to define headings and subheadings on a webpage.

Examples

A blog post titled 'The Ultimate Guide to SEO' might use an H1 tag for the main title, H2 tags for sections like 'Keyword Research', 'On-Page SEO', and 'Link Building', and H3 tags for subsections within those sections.

An e-commerce product page for a coffee maker could use an H1 tag for the product name, H2 tags for sections like 'Product Features', 'Customer Reviews', and 'Technical Specifications', and H3 tags for detailed points within those sections.

Additional Information

Header tags should be used in a hierarchical manner, starting with H1 and moving down to H2, H3, and so on.

Overuse of header tags, or using them incorrectly, can confuse search engines and negatively impact SEO.

References

Header Tags: Everything You Need to Know (and How to Use them for SEO)

Header Tags: What They Are and How to Use Them - HubSpot Blog

What is an H1 Tag? Examples & SEO Best Practices - Moz