Head Keywords
High-traffic, short-tail keywords that are highly competitive and often have a broad scope.
Description
Head keywords are the cornerstone of many search engine optimization (SEO) strategies. These are typically one or two-word phrases that attract a large volume of searches each month. Because of their broad nature, they are highly competitive and often difficult to rank for, but they can drive significant traffic to a website. Businesses often aim to rank for head keywords to gain visibility, although it usually requires a lot of time and resources. These keywords are essential for building brand awareness and capturing a wide audience, but they may not always lead to high conversion rates due to their general nature. They contrast with 'long-tail keywords,' which are more specific and usually easier to rank for, but attract less traffic.
Examples
- Shoes: A massive category where brands like Nike and Adidas compete for top rankings. Due to its broad nature, it's challenging to rank for, but the potential traffic is enormous.
- Insurance: This keyword can cover a multitude of different types like car insurance, health insurance, and more. Companies like Geico and State Farm aim for top spots here to attract a wide audience.
Additional Information
- High competition: Requires significant effort in terms of SEO tactics.
- Broad audience: While traffic is high, the conversion rate might be lower compared to more specific keywords.