Google My Business
A free tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps.
Description
Google My Business (GMB) is an essential tool for any local business looking to improve its visibility online. By creating and verifying a business profile, companies can control how they appear on Google Search and Maps. This includes updating business information, posting updates, responding to reviews, and adding photos. GMB also offers insights into how customers interact with your business, such as how they found you and what actions they took. For SEO, having an optimized GMB profile can significantly impact local search rankings, making it easier for potential customers to find your business when they're searching for related services or products in your area. This can lead to increased foot traffic, phone calls, and website visits, ultimately boosting your overall online presence and credibility.
Examples
- A local bakery in New York City uses Google My Business to update their opening hours and post new photos of their latest pastries. As a result, they saw a 20% increase in foot traffic from people who found them through Google Maps.
- A plumbing service in Los Angeles receives regular reviews on their GMB profile. By responding promptly and professionally to both positive and negative feedback, they build trust with potential customers, leading to a 30% rise in service calls.
Additional Information
- Ensure your GMB profile is fully completed with accurate and up-to-date information for better search visibility.
- Regularly post updates, such as special offers or events, to keep your profile active and engaging.