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Google Analytics

A web analytics service provided by Google that tracks and reports website traffic, crucial for SEO strategies.

Description

Google Analytics is an essential tool in the SEO industry, enabling businesses and website owners to monitor and analyze web traffic. By providing insights into user behavior, traffic sources, and conversion rates, it helps SEO professionals understand which keywords and content are driving traffic and how users are interacting with the site. This data is invaluable for optimizing website content, improving user experience, and increasing organic search rankings. Google Analytics offers various features, including real-time data, audience demographics, and custom reports, which collectively aid in making informed decisions for SEO strategies.

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