Exit Rate

What is Exit Rate?

In the SEO industry, the term 'exit rate' refers to the percentage of visitors who leave a website from a particular page. It is a crucial metric that helps in understanding user behavior and the performance of individual pages. By analyzing exit rates, SEO professionals can identify which pages might be causing users to leave the site and take steps to improve them. Unlike bounce rate, which measures the percentage of visitors who leave after viewing only one page, exit rate considers all users who exit from a specific page, regardless of how many pages they have visited before. High exit rates on important pages can indicate issues such as poor content quality, slow loading times, or lack of a clear call to action. Addressing these issues can help improve user experience and, ultimately, the overall performance of the website.

Exit rate is the percentage of visitors who leave a website from a particular page after visiting it.

Examples

An e-commerce website notices that its product pages have a high exit rate. By analyzing the pages, they find that many visitors leave after seeing the high shipping costs. The company decides to offer free shipping for orders over a certain amount, which reduces the exit rate and increases sales.

A blog observes that its articles have a high exit rate. Upon further investigation, they discover that readers are leaving because the articles lack detailed information. The blog starts to include more comprehensive content and links to related articles, which helps lower the exit rate and improve reader engagement.

Additional Information

Exit rate data can be found in web analytics tools like Google Analytics.

Monitoring exit rates over time can help identify trends and the impact of changes made to the website.

References

Exit Rate in Google Analytics: Why It's Not Bounce Rate - Hotjar

Mastering User Engagement: Unveil the Secret of Exit Rate vs Bounce ...

Exit Rate: How to calculate it and use the data to your advantage