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E-A-T

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.

Description

E-A-T is a concept used by Google to assess the quality of content on the web. These three factors—Expertise, Authoritativeness, and Trustworthiness—are part of Google's Search Quality Evaluator Guidelines. Expertise refers to the skill and knowledge of the content creator, authoritativeness indicates the credibility and recognition of the creator and the website, and trustworthiness assesses the reliability and accuracy of the content. E-A-T is especially important for websites dealing with sensitive topics like health, finance, and legal advice, where inaccurate information can have significant consequences. By focusing on E-A-T, website owners can improve their search engine rankings and provide more valuable content to their users.

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