Domain Authority
A metric that predicts how well a website will rank on search engine result pages (SERPs).
Description
Domain Authority (DA) is a score developed by Moz that ranges from 1 to 100. The higher the score, the greater the ability of the website to rank higher in search engine results. This score is calculated using various factors, including the number of total links, linking root domains, and the overall strength of those links. Essentially, it provides a snapshot of a website's potential performance in search engines. While not a direct ranking factor used by Google, DA is a valuable metric for comparing the ranking potential of different websites. Improving your DA score can be achieved by focusing on high-quality backlinks, excellent content, and overall site performance.
Examples
- If a local bakery's website has a Domain Authority of 15, it indicates the site is relatively new or not highly optimized for search engines. On the other hand, a well-established news website like BBC.com with a DA of 95 signifies strong search engine performance and extensive backlink profiles.
- A freelance graphic designer with a DA of 25 might struggle to appear on the first page of Google for competitive keywords like 'freelance graphic design services.' In contrast, a design portfolio site like Behance with a DA of 93 would likely rank much higher for similar keywords.
Additional Information
- Domain Authority is not a metric used by Google, but it is widely utilized by SEO professionals for competitive analysis.
- Regularly monitoring your DA score can help you understand the effectiveness of your SEO strategies and identify areas for improvement.